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Resource library

Build a better customer conversation operation

Practical guidance for teams connecting WhatsApp and other channels, Brain, business data, automation and people — organized by what you're trying to do.

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Browse by category

Start with the area you're working on

Each category links to the product or solution page with the most detail on that topic today.

Platform guides

How the conversation, intelligence, action, human and management layers fit together.

Brain and AI agents

How Brain retrieves approved knowledge, calls business tools and hands off to a person.

MCP and integrations

Connect Brain to your CRM, inventory and other business systems with scoped, audited tools.

Channels

Configure WhatsApp, Instagram, website chat, email, SMS and more from one conversation model.

Real estate playbooks

Inventory connectors, project data, document delivery and sales-team handoff.

Security and deployment

Data control, governance and cloud or self-hosted deployment options.

What we're writing about

Topics our guides and playbooks cover

New guides are added as customer questions turn into documented patterns. Ask us about any topic below through Contact.

Learn
What is an AI customer conversation platformWhatsApp chatbot versus AI agentOmnichannel versus multichannelHow Brain knowledge worksHow human handoff should workAI lead qualification without fake scoring
Build
MCP connector guideCustom HTTP tool guideAPI and webhook referenceCustom channel guideCRM integration patternsSelf-hosted deployment guide
Operate
Inbox management playbookTeam-routing frameworkBrain review processKnowledge freshness checklistSLA operating guideCSAT review guide
Free tools

Small tools, no signup required

Two working utilities you can use right now, free of charge.

WhatsApp link generator

Create a wa.me link with a prefilled message for ads, bios, signatures and QR codes.

WhatsApp QR generator

Turn any WhatsApp link into a scannable QR code for print, storefronts and packaging.

Developers

API keys and developer documentation

Build on QualiBot. The full API reference — including how to create and use API keys — lives on the documentation site.

API keys and documentation ↗

Full developer reference — authentication and API keys, endpoints, webhooks and code examples. Opens in a new tab.

API and webhooks overview

How QualiBot’s API and webhooks fit into your stack, with the setup steps before you pick up an API key.

Looking for something specific

Ask us for the guide you actually need

If a topic isn't covered yet, tell us what you're trying to solve and we'll point you to the right page or write it up.