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Integration

WhatsApp + Bitrix24

Bitrix24 is a common CRM choice across UAE and wider regional SMBs and brokerages. QualiBot connects your WhatsApp Business number to Bitrix24 so conversations become contacts, deals and tasks automatically, in the pipeline structure you already use.

Regional fit
Common CRM for UAE SMBs & brokerages
Pipelines
Deals moved through your stages
Tasks
Follow-ups created automatically
Logged
Full conversation on the record
Overview

What this integration does

Bitrix24 is widely used by SMBs, agencies and real-estate brokerages across the UAE and the wider region, often because it bundles CRM, tasks and internal collaboration in one place. QualiBot connects your WhatsApp Business number to Bitrix24 via its REST API, so a lead messaging you on WhatsApp becomes a Bitrix24 contact or lead without anyone re-typing the conversation into the CRM afterward.

As QualiBot’s AI qualifies the conversation — budget, product interest, location, timeline, or whatever your script covers — it writes those answers into the matching Bitrix24 fields, moves the associated deal through your sales pipeline stages, and assigns the record to the right salesperson based on your routing setup. The full conversation is logged against the record, and a task is created whenever a human needs to take the next step, whether that’s a callback, a viewing, or a proposal.

For teams already running their sales process inside Bitrix24’s pipelines and task lists, this means WhatsApp becomes another channel feeding the same system, rather than a parallel inbox someone has to manually reconcile.

How the connection works

QualiBot connects to Bitrix24 via its REST API (webhook or OAuth app, depending on your Bitrix24 plan), reading and writing Leads, Contacts, Deals, Activities and Tasks using your existing pipeline and field configuration. It is a genuine API connector to your Bitrix24 account, not a generic manual webhook you build from scratch.

End to end

From message to CRM record

1
Lead messages on WhatsApp

A prospect messages your WhatsApp Business number directly or replies to an outbound template.

2
QualiBot checks Bitrix24 for a match

The agent searches existing Leads/Contacts by phone and email before creating or updating a record.

3
Record created or updated

A new Lead is created if none exists; a matching record is updated instead of duplicated.

4
Qualification writes to fields

Answers from the AI conversation populate the Bitrix24 fields you’ve mapped as the conversation happens.

5
Deal stage and assignment update

The linked Deal advances through your sales pipeline stages, and ownership is set per your routing rules.

6
Conversation logged, task created

The transcript is attached to the record, and a task is created for the assigned salesperson with a due date.

What you get

Built-in capabilities

Contact and lead matching

Inbound WhatsApp messages are matched to existing Bitrix24 records by phone and email, avoiding duplicates for returning leads.

Pipeline stage automation

Deals move through your existing Bitrix24 sales pipeline stages based on qualification outcomes from the WhatsApp conversation.

Rule-based assignment

New leads and deals are assigned to the correct salesperson using your existing routing setup.

Full conversation logging

Every WhatsApp exchange is logged to the record’s timeline, so the whole conversation is visible to whoever picks it up.

Automatic task creation

When a conversation needs a next step, QualiBot creates a Bitrix24 task with a deadline for the responsible person.

Field mapping

What syncs where

Conversation fieldCRM fieldNotes
Full nameLead/Contact: Name, Last NameFrom conversation or WhatsApp profile
Phone numberLead/Contact: PhonePrimary match key
Email addressLead/Contact: EmailSecondary match key, if captured
Qualification answersCustom Lead/Deal fieldsMapped to your existing Bitrix24 field set
Lead sourceLead: SourceSet from the originating channel or campaign
Qualification outcomeDeal: StageMoved through your sales pipeline stages
Routing signalLead/Deal: Responsible personAssigned per your existing routing rules
Conversation transcriptTimeline / Activity log on the recordFull chat, timestamped
Next action neededTask: Title, DeadlineCreated for the responsible person
Getting started

How to set it up

  1. 1Create a Bitrix24 inbound webhook or OAuth app and grant QualiBot access to Leads, Contacts, Deals, Tasks and the Timeline.
  2. 2Map your WhatsApp Business number(s) to the Bitrix24 pipeline you want updated.
  3. 3Confirm field mapping between your qualification script and existing Bitrix24 fields.
  4. 4Set assignment rules for new leads and deals coming from WhatsApp.
  5. 5Test with a sample conversation and confirm the record, stage, timeline entry and task appear correctly.
  6. 6Go live — WhatsApp conversations start updating Bitrix24 automatically.
Integration FAQ

Frequently asked questions

Is this a real connection to Bitrix24, or do I need to build it myself?

QualiBot connects directly to the Bitrix24 REST API using a webhook or OAuth app — it is a genuine connector, configured during setup, not something you have to assemble from scratch.

Will WhatsApp leads duplicate existing Bitrix24 records?

No. QualiBot checks for an existing Lead or Contact by phone and email before creating a new record, updating the matching one instead.

Can it move deals through our existing sales pipeline?

Yes. Deal stage updates are mapped to your existing Bitrix24 pipeline based on the qualification outcome of the conversation.

Is Bitrix24 a common CRM for UAE businesses?

Yes, it’s widely used by SMBs, agencies and real-estate brokerages across the UAE and the wider region for CRM, tasks and internal collaboration.

Does it create tasks for follow-up?

Yes. When a conversation needs a human next step, QualiBot creates a Bitrix24 task with a deadline for the responsible person.

Is the WhatsApp conversation visible inside Bitrix24?

Yes. The full transcript is logged to the record’s timeline/activity log, so anyone opening the record sees the complete exchange.

Do I need to change my existing Bitrix24 field structure?

No. Field mapping is configured against your existing Bitrix24 fields and pipeline during setup.

Connect your stack

See WhatsApp update Bitrix24 live

We’ll run a real WhatsApp conversation through QualiBot and show the contact, pipeline stage and task landing in your own Bitrix24 account.